AI search visibility in three sessions. Understand, engineer, advertise.

Webinar series

Three live sessions in October and November 2026, hosted by Arjan ter Huurne. Understand how AI sees your brand, engineer the answer, and decide when to pay for it. One registration covers all three.

Reserve your seat

One form, all three sessions. You receive a confirmation with three calendar invites, a reminder before each session and the replay afterwards.

  • Three live sessions of 45 minutes, in English
  • Tuesdays 20 October, 27 October and 3 November, 11:00 Amsterdam time
  • Free. Calendar invites and replays included
  • One registration covers all three sessions

No sales call attached. We follow up only with the series emails.

Understand. Engineer. Advertise.

Three sessions that follow the way we work with clients. Each stands on its own; together they take you from a baseline to a plan.

01

Tuesday 20 October, 11:00

Understand AI search visibility: tracking and insights

A way to measure AI search that holds up in a board meeting, and a baseline for your own brand.

  • Why search measurement broke: influence before, without and beyond the click
  • The AI Influence Funnel, from machine access to market influence
  • The Visibility and Representation matrix: Share of Model and Positioning Accuracy
  • Six metrics across eight engines, and why engines disagree
  • Live baseline on a volunteer brand from the audience

Takeaway: scorecard template and your free GEO Audit.

02

Tuesday 27 October, 11:00

Engineering AI search: content, technical signals and authority

A prioritised list of what to fix on your site and in your ecosystem, and what takes weeks versus months.

  • Why the fix is in the source, not only the wording
  • Identity and entity clarity on every key page
  • Crawler access and technical signals: GPTBot, Google-Extended, Applebot, PerplexityBot
  • Answer-shaped content, schema and the knowledge graph
  • Off-page authority: PR, reviews, expert sources, communities
  • A 90-day roadmap and how to prove it moved the answers

Takeaway: the GEO cheat sheet and a roadmap template.

03

Tuesday 3 November, 11:00

ChatGPT Ads: a masterclass

The real numbers from European campaigns, how the channel works, and a checklist to decide whether and how to start.

  • Live across 31 European markets: formats, Ads Manager, ads below the answer
  • First real numbers: CTR, CPM and CPC against Google and Meta
  • Contextual targeting without keywords, and context hints trained on GEO data
  • Feed-driven product ads, OpenAI Pixel and Conversions API
  • Running Ads Manager from Codex
  • When to pay, and when engineering the organic answer is cheaper

Takeaway: ChatGPT Ads readiness checklist and a 30-minute campaign review.

Register for the series

The AI Influence Funnel: from machine access to market influence

Session 1 preview

No single metric replaces rankings. Session 1 walks through the five layers we use to measure AI search, and what each one can and cannot tell you.

Machine Access
Model Visibility
Traffic: AI Assistants in GA4
Declared Discovery
Qualitative Research
Attribution to business results pipeline · revenue · demand
  1. 1

    Machine Access

    Can AI systems reach and read your content? Verified crawler logs, page-level bot activity and render checks: the prerequisite for everything below.

  2. 2

    Model Visibility

    Do models mention, cite, select and frame you? Prompt tracking: the six metrics per engine and prompt bucket.

  3. 3

    Traffic: AI Assistants in GA4

    Does visibility generate visits and conversions? GA4 AI referrals, landing pages, key events and assisted paths, separated from spoofed bot noise.

  4. 4

    Declared Discovery

    Do buyers say AI played a role? Post-conversion surveys, source-of-discovery fields, sales calls and onboarding questions.

  5. 5

    Qualitative Research

    Talk to your customers IRL: how AI actually shaped the buying journey, surfaced from interviews, sales notes and customer research.

Your host

Arjan ter Huurne

Founder, PromptMarketing

  • 20 years in search marketing, ex-Google
  • Leads PromptMarketing, Europe's first dedicated consultancy for AI search visibility
  • OpenAI Select Partner; runs live ChatGPT Ads campaigns in Europe
  • ChatGPT Ads trainer for Emerce Academy and Beeckestijn Business School
  • Speaker at DMEXCO 2026

Everything we show comes from live accounts and live prompts.

We measure how ChatGPT, Gemini, Claude, Perplexity, Copilot and Google AI Mode represent brands, prompt by prompt, and we run ChatGPT Ads campaigns in the markets where the channel is live. The webinars show what we see this month, not what a roadmap promises.

Each session ends with a takeaway you can use the same day, and with the one question that matters for your brand: where do you stand today?

Meet us in person, or learn ChatGPT Ads in Dutch

Arjan speaks at DMEXCO in Cologne and teaches the ChatGPT Ads programme at Emerce Academy and Beeckestijn Business School.

DMEXCO 2026, Cologne

Thursday 24 September

13:45, 30 minutes, in English

Bridging GEO and ChatGPT Ads: the first real numbers from Europe

Then the engineering: context hints trained on GEO data, feed-driven product ads, server-side conversions, and running Ads Manager from Codex. Come and find us at our stand in Hall 8 on 23 and 24 September.

Add the talk to your DMEXCO agenda

In Dutch, at the two leading marketing education institutes in the Netherlands:

Emerce Academy

ChatGPT Ads: how the new advertising channel works

Knowledge session, 1 hour, online

Friday 2 October 2026, 14:00 to 15:00

Free for Emerce for Teams members

How the auction works, how targeting on conversation context comes about, what the first campaigns show and whether the channel is relevant for your brand now.

Register at Emerce Academy

Beeckestijn Business School

ChatGPT Ads explained: possibilities, targeting and creative

Online clinic, 1 hour

7 October 2026, 10:00 to 11:00

Free

Formats, placement and the auction, targeting without keywords, what makes a good ChatGPT ad different, and a live demo of a first campaign in the Ads Manager.

Register at Beeckestijn

Emerce Academy

ChatGPT Ads: from account structure to conversion measurement

Deep dive, 3 hours, online classroom

29 October 2026, 09:30 to 12:30

EUR 395

GEO as the foundation, account structure and bidding, creative for an AI conversation, OpenAI Pixel and Conversions API, the attribution gap and a learning budget. You work on your own brand and leave with a campaign plan.

Register at Emerce Academy

Sessions are in Dutch. Want this as an in-company session for your marketing team? Ask us.

Questions before you register

Do I need to attend all three?

No. Each session stands on its own. One registration gives you access to all three, so you can pick the ones that matter for you and watch the replay of the rest.

What time is 11:00 Amsterdam time for me?

10:00 in London, 11:00 in Berlin and Paris. European clocks change on 25 October, so session 1 is at 11:00 CEST and sessions 2 and 3 are at 11:00 CET. Your calendar invite handles this for you.

Will there be a recording?

Yes. Every registrant receives the replay and the session takeaway the day after each session.

Can I bring my own brand to the live baseline?

Yes. Before session 1 we ask registrants to submit a brand and a market. We pick one or two and run the baseline live. Run the free GEO Audit first if you want to compare notes.

Is this a sales pitch?

It is the way we work with clients, shown on real prompts and real accounts. We name our services where they fit, and we leave it there. Nobody calls you after registering.

Are the webinars in English?

Yes, all three. The Emerce Academy and Beeckestijn sessions are in Dutch.

Where does your brand stand in AI search today?

Register for the series and bring your own baseline to the first session.

Register for the series

Ready to become machine-readable?

Contact us to learn how Relevance Engineering can help your brand become AI-ready.