ChatGPT Ads: be in the answer when your buyers ask ChatGPT.
ChatGPT Ads
ChatGPT Ads have been running in the Netherlands since late August, and we run them ourselves: our own campaigns, our own benchmarks, and OpenAI Select Partner status. We plan, launch and manage ChatGPT Ads campaigns, informed by something no media agency has: prompt-level intelligence on what your buyers actually ask AI. Every week you wait, a competitor is learning the channel for you.
Where ChatGPT Ads stand today
Last updated: 1 September 2026
- ChatGPT Ads are live in the Netherlands. OpenAI announced the expansion to 31 European markets on 19 August 2026, ads reached Dutch users from the week of 24 August, and since the start of September the self-serve Ads Manager (beta) is open to Dutch advertisers. PromptMarketing's own campaigns are live in it.
- Ads appear on the Free and Go plans, shown below the answer, labelled as sponsored and visually separated from the organic response. Plus, Pro and Enterprise remain ad-free.
- Targeting is contextual: the topic of the current conversation, general location and device type. Personalised targeting requires separate user opt-in. Bidding runs on CPM, CPC and conversion optimisation, with the OpenAI Pixel and Conversions API for measurement.
- Campaign setup is conversational: the @ChatGPT Ads Manager agent inside ChatGPT helps set up your account, create ads and run recommendation-only reviews of your campaigns. OpenAI ramps delivery cautiously during the beta, so expect volume to scale gradually.
Recognised by OpenAI: PromptMarketing is an OpenAI Select Partner
Since September 2026 PromptMarketing is part of the OpenAI Partner Network as an OpenAI Select Partner. Your ChatGPT Ads campaigns are planned and managed by a team that is live in the Ads Manager, follows every product update on the day it ships, and can fall back on OpenAI's partner resources when the platform changes.
About our partner statusCase
ChatGPT Ads for three webshops in four countries
We set up ChatGPT Ads for three specialist webshops: product feeds via Channable, context hints per market and conversion measurement via pixel and Conversions API. These are the first 25 days.
2,287
clicks
2.41%
CTR
€0.44
per click
Learn ChatGPT Ads from the team that runs it
Arjan ter Huurne is the ChatGPT Ads trainer for Emerce Academy and Beeckestijn Business School, the two leading marketing education institutes in the Netherlands. Three sessions this autumn, from a free one-hour introduction to a three-hour deep dive in which you build the plan for your own campaign.
Emerce Academy
ChatGPT Ads: how the new advertising channel works
Knowledge session, 1 hour, online
Friday 2 October 2026, 14:00 to 15:00
Free for Emerce for Teams members
How the auction works, how targeting on conversation context comes about, what the first campaigns show and whether the channel is relevant for your brand now.
Register at Emerce AcademyBeeckestijn Business School
ChatGPT Ads explained: possibilities, targeting and creative
Online clinic, 1 hour
7 October 2026, 10:00 to 11:00
Free
Formats, placement and the auction, targeting without keywords, what makes a good ChatGPT ad different, and a live demo of a first campaign in the Ads Manager.
Register at BeeckestijnEmerce Academy
ChatGPT Ads: from account structure to conversion measurement
Deep dive, 3 hours, online classroom
29 October 2026, 09:30 to 12:30
EUR 395
GEO as the foundation, account structure and bidding, creative for an AI conversation, OpenAI Pixel and Conversions API, the attribution gap and a learning budget. You work on your own brand and leave with a campaign plan.
Register at Emerce AcademySessions are in Dutch. Want this as an in-company session for your marketing team? Ask us.
Emerce wrote about these trainings: Emerce Academy starts training in ChatGPT Ads
Ads inside a conversation, not next to ten blue links
A ChatGPT ad does not interrupt a scroll. It appears at the end of an answer to a question the user just asked, in a one-on-one conversation, at the exact moment of consideration. That changes the craft.
Context is the targeting
The organic answer sits directly above your ad
Measurement starts from zero
A full-funnel ChatGPT Ads service
Strategy and readiness
- Prompt-level opportunity map: which of your buyers' AI conversations carry commercial intent, and what they cost to be present in.
- Account, feed and data readiness: Ads Manager onboarding, product feeds, OpenAI Pixel and Conversions API, so measurement works from the first impression.
- Beta-proof setup: we know where the platform still moves weekly, and we structure accounts so that new formats and bidding options slot in without rebuilding.
Launch and management
- Campaign structure, creative and messaging matched to conversation context rather than keywords.
- Ongoing management: budgets, pacing, testing cadence and expansion into new formats as OpenAI ships them.
- Coordination with your organic GEO programme, so paid never has to compensate for a broken organic answer.
Measurement
- KPI framework agreed upfront: incremental visibility, qualified traffic and assisted conversions, not vanity impressions.
- AI-traffic attribution on your own site, separating verified AI referrals from noise.
- Monthly reporting in the same format as our organic work: what changed, why, and what we do next.
The only ads team that already knows your prompts
Media agencies will sell ChatGPT Ads as another checkbox next to Google and Meta. Our edge is structural: we run AI Visibility and GEO programmes daily, so we know what buyers ask AI in your category, which answers they currently get, and where you are absent. Your first campaign starts from a measured map of demand, not from a test budget and a shrug. And because we measure the organic answer too, we can tell you the one thing a media agency cannot: when to pay for presence, and when engineering the organic answer is cheaper.
Built for ads in every generative experience
ChatGPT is the first mover, not the whole market. Google is bringing ads into AI Mode and AI Overviews, and Microsoft serves ads in Copilot. We treat this as one discipline, Generative Engine Advertising: one intelligence layer, one measurement framework, applied per platform as inventory opens.
How to start
ChatGPT Ads runs as part of our Grow package or as an add-on to an existing Understand or Engineer retainer. Scope is custom by market and budget. The practical first step is a prompt-level opportunity map for your category, so the go/no-go decision is based on data.
Rather have it run for you? We set up, run and optimise ChatGPT Ads campaigns as a managed service, with our own live campaigns as the test bed. Management from 2,000 euro per month, media budget separate.
Can I advertise in ChatGPT in the Netherlands?
Yes. Since late August 2026 ChatGPT shows ads to Dutch users on the Free and Go plans, and since the start of September the self-serve Ads Manager (beta) is open to Dutch advertisers. We run our own campaigns in it and set up and manage campaigns for clients, from account and measurement setup to creative and optimisation.
What do ChatGPT Ads look like?
A sponsored placement below the answer, clearly labelled and visually separated from the organic response, shown to users on the Free and Go plans. Formats will evolve; we update this page as they do.
How are ChatGPT Ads targeted?
At launch, contextually: the topic of the current conversation, general location and device type. There are no keyword auctions in the classic sense, which is why prompt-level intelligence about your buyers' AI conversations is the core planning asset.
What do ChatGPT Ads cost?
OpenAI has not published European pricing. Early channels historically favour early adopters with quiet auctions and low CPMs, which is exactly why the opportunity mapping is worth doing now rather than after your competitors arrive.
Is this the same as LLM ads or generative engine advertising?
Yes. ChatGPT Ads is the placement everyone searches for; LLM ads and Generative Engine Advertising describe the broader discipline of advertising inside AI experiences, which also covers Google AI Mode, AI Overviews and Copilot. We cover the discipline, starting where the users are.
Should I do ChatGPT Ads or GEO first?
Ideally together: the organic answer appears above your ad. We measure both, so the honest answer per prompt cluster is data-driven. Where the organic answer already favours you, paid defends; where it does not, paid buys presence while GEO fixes the answer.
Can I outsource ChatGPT Ads to an agency?
Yes. We plan, launch and manage ChatGPT Ads campaigns as an OpenAI Select Partner: account structure, creative for an AI conversation, OpenAI Pixel and Conversions API, and continuous optimisation. You get the same benchmarks we publish, applied to your category.
The first ChatGPT Ads campaigns are already running. Is yours one of them?
In one conversation we show you which prompts in your category already carry ad inventory, what our benchmarks say after the first weeks, and what your first campaign would look like.