Your ChatGPT Ads campaigns, managed by the team that already runs its own

ChatGPT Ads agency

The self-serve Ads Manager is open in the Netherlands and the auctions are still quiet. We set up, run and optimise ChatGPT Ads campaigns for brands and agencies: account and measurement, conversation targeting, creative, weekly optimisation and reporting. Built on prompt-level intelligence about what your buyers ask AI, and on our own live campaigns in the platform.

Why brands hand their ChatGPT Ads to us

ChatGPT Ads is a beta platform without benchmarks, with conversational targeting and a public organic answer above every ad. Running it well is a different craft than Google or Meta, and we practise it daily.

We are live ourselves

PromptMarketing's own campaigns run in the ChatGPT Ads Manager, and we manage campaigns for clients in the US and UK. Every recommendation we make has been tested on our own budget first.

Targeting from prompt intelligence

There are no keywords in ChatGPT. We map which buying conversations your customers have with AI, in their words, and build campaigns around those conversations instead of around product lists.

Paid and organic in one hand

The organic answer sits above your ad and is never for sale. We measure it, fix it with GEO where needed, and place paid presence where it adds value rather than where it decorates a competitor's recommendation.

Measurement before media

OpenAI Pixel, Conversions API and AI-referral attribution on your site are set up before the first impression, so the platform can optimise and you can see what it did.

Beta-proof account structure

The platform changes weekly: new formats, bidding options, the conversational Ads Manager agent. We structure accounts so new options slot in without rebuilding, and we read every product update the day it ships.

Market view nobody else has

Through the European ChatGPT Ad Library we see which brands already advertise in your category's conversations, so bids and creative start from evidence.

How we run your campaigns

Four steps, from first data to a channel that reports like the rest of your media mix.

1. Opportunity map (week 1)

We identify the AI conversations in your category that carry commercial intent, check what ChatGPT currently answers for each, and score where paid presence pays off. This is the go/no-go document.

2. Setup and measurement (week 2)

Ads Manager account, billing, product feeds, OpenAI Pixel and Conversions API, KPI framework and reporting template. Nothing goes live until conversions are measurable.

3. Launch and learn (weeks 3 to 6)

Campaigns built around conversation clusters, one hypothesis per campaign, creative variants per format, a learning budget and a weekly test cadence. Delivery scales gradually during the beta; we read the signal, not the volume.

4. Scale and report (ongoing)

Budget shifts to what converts, expansion into new formats and markets as OpenAI opens them, monthly reporting in the same format as our organic work: what changed, why, what we do next.

What campaign management includes

  • Account setup and onboarding in the ChatGPT Ads Manager, including the conversational Ads Manager agent configured for recommendation-only reviews
  • Prompt-level opportunity map for your category, refreshed quarterly
  • Campaign structure, conversation targeting and bid strategy (CPM, CPC or conversion optimisation)
  • Ad creative and landing-page guidance written for a conversation, not a search results page
  • OpenAI Pixel and Conversions API implementation, plus AI-referral attribution on your site
  • Weekly optimisation and a monthly report with incremental visibility, qualified traffic and assisted conversions
  • Organic check per conversation cluster: what ChatGPT answers above your ad, and what we do about it
  • Direct access to a team that runs its own campaigns and reads every platform update

Pricing

Campaign management from 2,000 euro per month, media budget separate.

Management fees are fixed per month and scoped to your market and the number of conversation clusters we manage. ChatGPT Ads also runs as an add-on to an Engineer retainer or as part of a Grow programme, where paid and organic are managed together. There is no minimum media budget from our side; during the beta, OpenAI scales delivery gradually, so we recommend a learning budget you can sustain for at least three months.

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Track record in a channel that is weeks old

PromptMarketing manages ChatGPT advertising for clients in the United States and the United Kingdom, runs its own campaigns in the Netherlands, and launched the European ChatGPT Ad Library, the public register of ads in ChatGPT. Our founder has 20 years of Search Ads experience and is now a recognised thought-leader in the space of ChatGPT advertising.

Frequently asked questions

Do I need an agency for ChatGPT Ads?

Not necessarily: the self-serve Ads Manager is open and the conversational agent helps you set up a first campaign. An agency pays off when you want the targeting to come from data about your buyers' AI conversations, measurement done right from day one, and someone who reads the platform's weekly changes so you do not have to. We are happy to tell you when self-serve is enough.

What does ChatGPT Ads management include?

Account and measurement setup, the opportunity map, campaign structure and targeting, creative, weekly optimisation, monthly reporting, and an organic check per conversation cluster. See the full list above; scope is fixed per proposal.

What does it cost?

Management from 2,000 euro per month, media budget separate. As an add-on to an Engineer retainer or inside a Grow programme the fee is scoped together with the organic work. OpenAI has not published European rate cards; we set a learning budget together and report cost per conversation cluster from the first month.

How fast can we launch?

Setup takes about two weeks, most of it measurement. If your product feed and conversion tracking are in order, the first campaign can be live within days. Delivery scales gradually during OpenAI's beta, so plan for a learning phase of four to six weeks.

How do you measure results?

Three layers: platform metrics (impressions, clicks, conversions via Pixel and Conversions API), AI-referral attribution on your own site, and where budgets allow, incrementality tests. We report incremental visibility, qualified traffic and assisted conversions, not vanity impressions.

Do you also run ads in Google AI Mode or Perplexity?

Yes. We treat advertising inside AI experiences as one discipline, Generative Engine Advertising: one intelligence layer and one measurement framework, applied per platform as inventory opens. ChatGPT is where the users are today, so that is where we start.

Get your first ChatGPT Ads campaign live while the auctions are quiet

Start with a prompt-level opportunity map for your category. You get a go/no-go based on data and, if it is a go, a campaign plan we can launch within two weeks.

Request a proposal

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