PromptMarketing is an OpenAI Select Partner

OpenAI Partner Network

In September 2026 PromptMarketing was named an OpenAI Select Partner in the OpenAI Partner Network. This page explains what the status is, what it is not, and what it means for brands that advertise in ChatGPT or want to be found in AI answers.

OpenAI Select Partner badge

The facts

Status
OpenAI Select Partner
Programme
OpenAI Partner Network
Since
September 2026
Partner
PromptMarketing, Amsterdam
About the OpenAI Partner Network

What the status means

Partner badges are easy to hang on a website and hard to read. So here is the plain version.

A recognised tier in the OpenAI Partner Network

The OpenAI Partner Network is OpenAI's global programme for organisations that build, sell and deliver AI solutions with OpenAI. Select is the first of three tiers, followed by Advanced and Elite. Partners get resources, enablement and support to help organisations adopt OpenAI models and products.

A direct line for a channel that changes weekly

ChatGPT Ads is in beta and gains formats, bidding options and tooling almost every week. As a partner we work with OpenAI's partner documentation and enablement next to our own live campaigns, so your account is set up for where the platform is going, not only for where it is today.

Not an endorsement of individual results

Partner status says that we work with OpenAI inside its programme. It does not mean OpenAI vouches for the outcome of a specific campaign or GEO programme. Those results we measure and report ourselves, as we always have.

What it means for our clients

Nothing about our approach changes. Three things get stronger.

ChatGPT Ads campaign management

Account setup, measurement with the OpenAI Pixel and Conversions API, creative and weekly optimisation of your campaigns in ChatGPT. Run by a team that is live in the Ads Manager itself and enrolled in OpenAI's partner programme.

ChatGPT Ads agency

AI visibility and GEO

Every ad in ChatGPT sits below an organic answer that is never for sale. We measure that answer, engineer it where needed, and tell you when paying for presence is the smarter route and when it is not.

AI Visibility

Knowledge you can use

We publish what we learn about ChatGPT Ads, from the European rollout to the self-serve Ads Manager, in Weekly Insights and in the European ChatGPT Ad Library we maintain.

ChatGPT Ad Library
Most agencies will add ChatGPT Ads as a line item next to Google and Meta. We started from the other side: understanding what people ask AI, and running our own campaigns from the first week the Ads Manager opened. The OpenAI Select Partner status confirms that direction and gives us a direct line into the OpenAI Partner Network.
Arjan ter Huurne, Founder, PromptMarketing

What is an OpenAI Select Partner?

OpenAI Select Partner is a tier in the OpenAI Partner Network, OpenAI's global programme for organisations that build, sell and deliver AI solutions with OpenAI. PromptMarketing was named an OpenAI Select Partner in September 2026.

Does this make PromptMarketing an official ChatGPT Ads agency?

The OpenAI Partner Network covers OpenAI's models and products broadly; it is not an advertising-specific certification. What we can say is this: PromptMarketing is an OpenAI Select Partner, runs its own campaigns in the ChatGPT Ads Manager and manages ChatGPT Ads campaigns for clients.

Do I need an OpenAI partner to advertise in ChatGPT?

No. The self-serve Ads Manager (beta) is open to Dutch advertisers. You work with us when you want setup, measurement, creative and optimisation done by a team that does this daily and already knows what your buyers ask AI.

Where can I read more about the programme?

OpenAI describes the Partner Network at openai.com/business/partners. The Partner Locator there lists Advanced and Elite partners; Select partners carry the badge OpenAI provides, which is the badge on this page. Want to see the confirmation? Ask us.

What does ChatGPT Ads management cost?

Campaign management starts at 2,000 euro per month, media budget separate. The ChatGPT Ads agency page lists what is included.

Advertise in ChatGPT with an OpenAI Select Partner

Tell us your category and your market. We come back with the AI conversations that carry buying intent and a first view on whether ChatGPT Ads is worth your budget right now.

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