Beeckestijn Business School has asked PromptMarketing to bring marketers up to speed on ChatGPT Ads. On 7 October I give a one-hour online clinic there: what the channel can do, how targeting works without keywords and what makes a good ChatGPT ad different. Attendance is free. The session is in Dutch.
Why now
ChatGPT has shown ads to Dutch users since late August. Since early September any brand can set up its own campaigns in the Ads Manager. A new advertising channel with its own rules, and an auction that still has few bidders.
That last part is the point. Whoever learns the platform now buys reach at prices Google Ads has not offered in years. In our own campaigns, CPMs sit at about a third of what US advertisers paid in spring. That situation does not last.
What you learn in an hour
The clinic is built to give you a complete picture in sixty minutes. Afterwards you know:
- what ChatGPT Ads offers: formats, placement and how the auction works
- how targeting works without keywords: the conversation decides when your ad appears
- what makes a good ChatGPT ad different from a search or social ad
- how to set up a first campaign in the Ads Manager, with a short live demo
I draw on the campaigns PromptMarketing manages itself. No speculation about what the channel might become, but what we see in the accounts today.
Who it is for
Marketing managers, digital and growth marketers, SEA and SEO specialists, and agency marketers who advise clients on AI search. Experience with Google Ads or Meta Ads helps, but is not required.
Practical
- Date: Wednesday 7 October 2026, 10:00 to 11:00 CEST
- Format: online clinic via Zoom, in Dutch
- Cost: free
- Register: via the Beeckestijn agenda
Want to go deeper after the clinic? At Emerce Academy I run a three-hour deep dive on 29 October in which you build the plan for your own campaign. More on our ChatGPT Ads page.