Emerce Academy has asked PromptMarketing to deliver its ChatGPT Ads training. This autumn I give two sessions: a free one-hour knowledge session for anyone who wants to know what the channel is, and a three-hour deep dive for marketers who will set up campaigns themselves. Both are online and in Dutch.
Two levels, one question
The question I hear most from marketers: is ChatGPT Ads for us, and if so, how do we approach it? Those are two questions, and they deserve two sessions.
The knowledge session answers the first. The deep dive answers the second, with your own brand as the case.
Knowledge session: how the new advertising channel works
Friday 2 October, 14:00 to 15:00 CEST. Free for Emerce for Teams members. If you cannot attend live, you receive the recording.
In one hour I cover:
- what is live: the rollout in the Netherlands and Europe, formats, account access and setup
- how the platform works: the auction, targeting on conversation context, the AI answer above your ad
- the first lessons from real campaigns: what we see in accounts running now
- what this means for your brand: get in, wait, or prepare
Afterwards you can decide, with evidence, whether and when ChatGPT Ads is relevant for your brand or clients. And you know which preparation pays off now, even if you are not advertising yet.
Register for the knowledge session
Deep dive: from account structure to conversion measurement
Thursday 29 October, 09:30 to 12:30 CEST, online classroom. EUR 395.
Here you work through the full chain. You use your own brand or client and turn each part into a concrete plan for your first or next campaign.
- From search engine to answer engine. Where ChatGPT Ads stands, formats, auction, targeting and the European rollout.
- GEO as the foundation. The AI answer above your ad is not for sale. With AI Visibility tracking you measure how visible your brand already is before you pay.
- Smart setup. Account structure, campaign setup, contextual targeting, bid strategies and product feeds. Exercise: the setup for your own brand.
- Creative for an AI conversation. What makes an ad below an AI answer different? Exercise: write, test and improve your own ad.
- Measuring and monitoring. OpenAI Pixel and Conversions API, the attribution gap, incrementality and a learning budget. Ad insights from tools like Promptwatch show who advertises in your category.
- Your plan. Next steps, a concrete campaign plan and Q&A.
You leave with an account structure, a written and tested ad, a measurement plan and a step-by-step plan.
Why we teach this
PromptMarketing runs its own ChatGPT Ads campaigns in the Netherlands and the United States, since September as an OpenAI Select Partner. Everything I show in the sessions comes from those accounts: what works, what does not, and what cannot be measured yet. No roadmap speculation, just this month's numbers.
Prefer a one-hour taster first? On 7 October I also give a free clinic at Beeckestijn Business School. All sessions are listed on our ChatGPT Ads page.