Arjan ter Huurne

A five-layer framework for measuring AI Search impact, from crawler access and model visibility to referrals, surveys and customer insight.

Half of B2B software buyers now start in AI Search. What that means for attribution, AEO, GEO, and brand representation in the generative era.

Marketing strategy is entering a rare moment of reset. When AI mediates discovery, brands are no longer competing for attention - they are competing for interpretation and selection.

Traditional SEO rankings are becoming less relevant as AI systems synthesize answers. The new metric is machine trust - and earning it requires a different approach.

AI agents are beginning to make purchase decisions on behalf of consumers. Here is what that means for brand strategy and how to prepare.

In generative AI experiences, users don't click ten blue links. They ask AI systems a question and get an answer. This shift demands a new way of understanding visibility.

In Q4 2025, I founded PromptMarketing because something fundamental in search had changed. This wasn't another algorithm update - it was a structural shift. When AI speaks for your brand, you lose control.