Since 1 October, Jacqueline Stoop is part of PromptMarketing. She joins as Senior GEO Consultant and Client Lead. We are proud that we can bring a senior specialist of her calibre on board on a permanent basis. For our clients that means one thing above all: a fixed point of contact who owns their account from intake to monthly report.
Who Jacqueline is
Jacqueline has sixteen years in search. She started in-house at Center Parcs, ran SEO and website performance for O'Neill's five European webshops, and spent the last seven years at Abovo Maxlead, since 2022 as SEO Manager leading the SEO team and the strategies for national and global A-brands. She has done migrations, international sites, technical audits, content programmes and the workshops that get a client's own team to apply it. In short: she knows what it takes to get search work out of the door, and that is the craft we need now that the question has changed from "where do we rank" to "does the model name us, and is it right about us".
We also know her well. Jacqueline was Arjan's client for years, first at Center Parcs and later at O'Neill, before they ended up at Abovo Maxlead together. That matters in a small team: no onboarding of trust, only of tools.
What she will do
Jacqueline leads our client operation. Concretely:
• She is the first point of contact for Seats and Sofas, Arts en Zorg, GFPS and ChannelEngine.
• She runs new engagements the way we do them: prompt universe, baseline across the AI engines, and a plan for the first ninety days.
• She coordinates our senior specialists on content, technology and authority, and coaches Felix, our LLM Visibility Engineer.
• She builds the structure a growing consultancy needs: intake, briefing, quality control and a fixed reporting rhythm.
Alongside the client work, she works closely with Arjan on innovation and the development of our services: what we measure, how we report it and which new services our clients need next.
Why now
PromptMarketing started in January 2026 with a thesis: most brands do not have a visibility problem in AI search, they have a representation problem. Nine months later we work for eight clients, we run ChatGPT Ads campaigns since the Dutch launch, and we are an OpenAI Select Partner. The method works. What the company needed was someone who makes it run the same way for every client, every month. That is Jacqueline.
Her first week was BrightonSEO: a few days of talks, hallway conversations and dinners that turned out to be the ideal kick-off for the new collaboration. The photo above is from those days.
You can reach Jacqueline through our contact page or on LinkedIn.
